Most roofing companies waste thousands on PPC advertising that attracts tire-kickers and storm chasers. We build Google Ads campaigns that fill your pipeline with qualified roofing leads — so you can focus on closing jobs.
We accept a limited number of new roofing clients each month to ensure quality.
Roofing PPC is seasonal, competitive, and full of wasted spend traps. A generalist agency will burn your budget on low-intent clicks. You need a team that understands the roofing industry.
Roofing keywords cost $20-$80+ per click and spike during storm season. We know which terms convert to booked estimates and which attract DIYers and tire-kickers.
Not all roofing jobs are equal. We structure campaigns to prioritize full replacements and commercial projects over small repairs — maximizing your revenue per lead.
Your jobs come from your service area. We build hyper-local campaigns that target homeowners and businesses in your exact coverage zone — down to the zip code level.
A clear, four-step process from strategy call to booked estimates. No long contracts. No confusing jargon. Just results you can measure.
We audit your current Google Ads account (or start fresh), review your roofing services, and identify the highest-value opportunities in your market.
Custom PPC campaigns built for your specific roofing services and service area. Conversion tracking, landing pages, and call tracking — all configured from day one.
Ads go live within 7 days. We monitor daily, adjust bids, refine targeting, and eliminate wasted spend so your cost per case drops month over month.
Once we've proven the numbers, we scale. More budget into winning campaigns, expand into new service areas, and grow your job pipeline predictably.
From residential replacements to commercial flat roofing — we've run campaigns for roofing contractors and know which keywords actually convert to booked estimates.
Shingle, tile, slate, cedar shake roofs
Flat roof, TPO, EPDM, metal systems
Full tear-off, re-roof, material upgrades
Leak repair, patching, flashing, emergency fixes
Hail damage, wind damage, insurance claims
Standing seam, corrugated, metal shingles
Modified bitumen, built-up, single-ply membrane
Gutter install, guards, downspouts, drainage
Most roofing companies we audit are wasting 40-60% of their Google Ads budget on irrelevant clicks, broad match keywords, and poor landing pages. PPC for roofers requires precision — not just budget.
We fix the fundamentals first, then scale what's working. The result: more estimates, more signed contracts, and a predictable pipeline of roofing jobs every month.
See how we've helped roofing companies dramatically improve their Google Ads performance — more leads, lower costs, better jobs.
A residential roofing company was spending $6,000/month on Google Ads but most leads were for small repairs and gutter cleaning — not the full replacements they wanted.
Rebuilt campaigns around high-value services — roof replacement, storm damage restoration, and insurance claims. Added negative keywords to filter repair-only searches and built service-specific landing pages.
Estimate requests up 74% with average job value increasing from $4,200 to $11,800. Cost per qualified lead dropped 35% by focusing on replacement-intent keywords.
A commercial roofing contractor wanted to expand from one metro area to three but their previous agency couldn't scale beyond their home market. Cost per lead was $140 and most leads were residential.
Built market-specific campaigns for each territory with localized ad copy and landing pages. Created separate commercial-only campaigns with tight keyword targeting and added Local Services Ads for immediate visibility.
Successfully launched in all 3 markets within 60 days. Commercial lead volume up 220% with cost per lead dropping to $78. Now generating 40+ commercial estimates per month across territories.
Real feedback from roofing contractors who switched to Bark for their Google Ads management.
"We went from getting mostly small repair calls to a steady stream of full replacement estimates. The ROI difference is massive when you target the right jobs."
"Their audit found we were spending $2,500/month on searches like 'roofing DIY' and 'how to fix a roof leak.' Those leads were never going to convert. Massive waste eliminated."
"Storm season used to be feast or famine. Now we have Google Ads campaigns that keep the phone ringing even in the slow months. Best marketing investment we've made."
We'll review your current setup and share 3–5 actionable ways to improve performance — no contracts, no obligations, no jargon.
If you include your Google Ads Account ID, we'll send a request for read-only access via our manager account. Prefer an email first? No problem — we're happy to reach out before requesting access.
Once you accept the link, we'll get started. Don't worry — it's view-only, so no changes will be made.
You'll receive your full audit report by email within 7 working days.
Takes less than 2 minutes to fill out.
Bark was founded by Richard Kliskey and Jake Young — two senior Google Ads strategists with over 18 years of combined experience and hundreds of accounts managed across legal, ecommerce, and lead gen.
After years inside agencies where junior staff ran senior accounts and clients paid for overhead instead of results, we built something different.
Bark delivers high-performance Google Ads management powered by custom automation and senior-level strategy — without the inflated fees, long contracts, or account managers who've never run a campaign.
Your campaigns are managed by the founders — not handed to a junior learning on your budget.
Month-to-month. We keep clients because we deliver results, not because they're locked in.
Custom automation handles the grunt work. Strategic decisions are made by people who understand your business.
You own your account. You see every change. No black boxes, no hidden fees, no surprises.
Our fees are significantly lower than traditional agencies because we've cut the overhead — no account managers, no bloated teams, no office costs passed on to you. You pay for strategy, automation, and results.
Every plan includes:
Optional add-ons:
For context: Most agencies charge $1,500–$5,000/month for the same service. We charge less because our model is built on automation and senior expertise — not layers of staff and overhead.
We work differently from traditional agencies — and that's by design. Instead of billing you for weekly status calls and account manager overhead, we put that budget into what actually moves the needle: campaign optimization, automation, and results.
Here's how it works:
This model keeps our fees significantly lower than traditional agencies while delivering better results — because you're paying for performance, not meetings.
Every day without optimized PPC is a day other roofing companies are booking the jobs that should be yours. Book a free 30-minute strategy call — we'll show you exactly where you're losing money and how to fix it.
We only onboard 3 new roofing clients per month to ensure every account gets senior-level attention.
30 minutes. No obligation. Real answers.
